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UI Scraps is a collection of good, bad and noteworthy user interface designs found by Jason Robb

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Posts tagged "Amazon"

April 15

Amazon bought together feature

Is awesome, and I can’t believe I haven’t seen this before. Rather, I’ve seen it, but haven’t noticed the functionality of it.

I always saw it as a way to upsell me to buy more books. It is that. But Amazon has also built some interaction in to this feature. You can click to deselect one of the books, and the page is AJAX’ed (I promise I won’t use that again), showing you the updated price for just two of the books. Neat!

Amazon bought together feature Is awesome, and I can’t believe I haven’t seen this before. Rather, I’ve seen it, but haven’t noticed the functionality of it. I always saw it as a way to upsell me to buy more books. It is that. But Amazon has also built some interaction in to this feature. You can click to deselect one of the books, and the page is AJAX’ed (I promise I won’t use that again), showing you the updated price for just two of the books. Neat!
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March 17

Amazon points to recent orders

Thank you! It’s about time, if you ask me, that Amazon did this. For me it’s the single most important and frequently used link on this page.

For a long while, the “View recent orders” link was just as visually important as the rest. I wonder how much research went in to changing this single link to a button. Probably a lot. It would be interesting to see the numbers/report supporting this design decision. Kudos, Amazon!

Amazon points to recent orders Thank you! It’s about time, if you ask me, that Amazon did this. For me it’s the single most important and frequently used link on this page. For a long while, the “View recent orders” link was just as visually important as the rest. I wonder how much research went in to changing this single link to a button. Probably a lot. It would be interesting to see the numbers/report supporting this design decision. Kudos, Amazon!
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